The flower is the ultimate muse of perfumers, their heroine, their wildest dream come true in endless variations. Its singular beauty, fully contained in the intricate structure of a petal, the curve of a corolla, the play of colour nuances, the strong stance of the pistil, takes us to the coveted, dizzying heights of its rich and delicate fragrance. Memo Paris dedicates an entire collection to the flower and, like the pollen it contains, is swept up by the wind and a profusion of creative desires.