Privacy Policy

  1. General Privacy
    • This website ( (the “Website”), any Whatsapp direct sales, in-store data capture and distribution selling points, e-commerce, Omnichannel sales and any other newly introduced customer channels (the “Services”) are operated by Al Malki Group (“AMG”), [Almaluxe perfumes and cosmetics trading LLC) By using this website and the Services, you hereby agree to the privacy policy detailed below and acknowledge and agree that AMG, in its capacity as data controller, will process any personal data entered by you on this Website and via the Services in compliance with applicable laws.
    • The Website and/or the Services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. AMG does not control these third-party websites and are not responsible for their privacy statements. When you leave the Website and/or the Services, AMG encourages you to read the privacy policy of every website you visit.
    • Personal data, or personal information, means any information about an individual from which that person can be identified. It also includes data where the identity has been removed (anonymized data). AMG may collect, use, store, and transfer different kinds of personal data about you which AMG has grouped together as follows:

In-store data:

  • Identity Data” includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data” includes billing address, delivery address, email address and telephone numbers.
  • Financial Data” includes details about payments to and from you and other details of products and services you have purchased from us.

Services, Website data collection in addition to above:

  • Technical Data” includes internet protocol (“IP”) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data” includes your username and password, purchase or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data” includes information about how you use our website, products, and services.
  • Marketing and Communications Data” includes your preferences in receiving marketing from AMG and our third parties and your communication preferences.

AMG may also collect, use and share aggregated data such as statistical or demographic data for any purpose (“Aggregated Data”). Aggregated Data could be derived from your personal data. For example, AMG may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if AMG combines or connects Aggregated Data with your personal data so that it can directly or indirectly identify you, AMG treats the combined data as personal data which will be used in accordance with this privacy policy.

  • The personal data you provide to AMG will be processed for the following purposes:
    • Register you as a new customer;
    • Send you promotional materials or other communications;
    • Provide services to you;
    • Process your payment card and/or gift card transactions;
    • Create and manage your online account;
    • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers;
    • Operate, evaluate and improve our business and customer relations; and
    • Comply with applicable legal requirements, relevant industry standards and our policies.
  • Your personal data will be processed for the purposes specified above using both automated and non-automated tools, in accordance with the principles of confidentiality and security measures prescribed by applicable law.
  • If you choose to open an account on this Website, via the Services or by sharing your email address or social media login, AMG’s web provider or in-store employees will collect your email address and any other information provided by you (including, without limitation, name, address and mobile number) and store this information indefinitely for purposes of creating and maintaining an account. By providing your name, email address, home address and/or mobile number you agree that this information may be collected and stored.
  • Personal data is kept for as long as it is necessary for the purpose for which the data is collected.
  • You hereby acknowledge and agree that:
    • You are providing your personal data to be processed by AMG for the purposes specified in clause 1.4 above; and
    • AMG may disclose your personal data if required to do so:
      • (i) by applicable laws;
      • (ii) at the request of any governmental authority;
      • (iii) at the request of our brand partners, any affiliated brand, or external third party we are partnering or collaborating with in relation to a business enterprise;
      • (iv) at the request of third parties to whom AMG may choose to sell, transfer or merge parts of AMG’s business or assets. Alternatively, AMG may seek to acquire other businesses or merge with them. If a change happens to AMG’s business, then the new owners may use your personal data in the same way as set out in this privacy policy;
      • (v) in the good faith belief that such action is necessary;
      • (vi) to comply with a legal obligation;
      • (vii) to protect and defend the rights or property of AMG or its affiliates; or
      • (viii) to protect AMG against legal liability.
  1. Processing of Payment Information
    • Payments made on this Website and via the Services to AMG will be processed through com or such other payment gateway or process provider (each a “Payment Gateway”) which AMG may choose. Any payment made through the Website, via the Services,or/and in the store via point of sale and all associated details provided by you, shall be provided directly to a Payment Gateway via a secure connection. Payments may be made using digital and mobile wallets, Visa or Mastercard credit or debit card in Saudi Arabian Riyals, United Arab Emirates Dirhams, Bahraini Dinar or any other currency deemed acceptable by AMG from time to time.
    • By submitting an online payment, you agree that any Payment Gateway may collect, use, store, process and transfer data received from you in order to process the payment and as required by applicable laws. You further agree that any Payment Gateway is permitted to transfer such data to any third party if required for successful completion of the payment process. In all cases, AMG shall comply with applicable laws related to personal data privacy. Other than as stated in clause 1.7 and as required by the Payment Gateway under this Privacy Policy, no credit or debit card details or other personally identifiable information supplied by you will be stored, sold, shared, rented or leased to any third parties.
    • AMG will preserve all records related to purchases and refunds for ten (10) years from the date such purchase or refund is processed. By submitting an online payment, you agree that AMG may keep records of such payment for up to ten (10) years and permit any Payment Gateway to examine such records.
  2. Opting Out

You can ask AMG or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing messages sent to you or by contacting AMG at any time at [].

  1. International Transfers

AMG shares your personal data within the Al Malki Group and with third-party and brand affiliates and partners. This will involve transferring your data outside the United Arab Emirates, the Kingdom of Saudi Arabia and the Kingdom of Bahrain.

Whenever AMG transfers your personal data outside of the United Arab Emirates, Kingdom of Saudi Arabia or Kingdom of Bahrain, AMG ensures a similar degree of protection is afforded to it by ensuring that your personal data will be transferred to countries that have been deemed to provide an adequate level of protection for personal data.

  1. Data Security

AMG has put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, AMG limits access to your personal data to those employees, agents, contractors and other third parties who have business with AMG and need to know. They will only process your personal data on AMG’s instruction, and they are subject to a duty of confidentiality. However, in the event your personal data is accidentally lost, used or accessed in an unauthorized way, altered or disclosed, you hereby agree to absolve AMG and its affiliates of any and all arising liabilities and damages that may result from such loss, alteration, disclosure or unauthorized use or access of your personal data. 

AMG has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where AMG is legally required to do so.

  1. Governing Law and Dispute Resolution
    • AMG operates in the Kingdom of Saudi Arabia, the United Arab Emirates and the Kingdom of Bahrain and this Privacy Policy shall be governed according to the laws of the Kingdom of Saudi Arabia, the United Arab Emirates, the Kingdom of Bahrain and any other jurisdiction in which AMG operates.
    • In the event of a dispute arising from this Privacy Policy, you agree to cooperate with AMG in an attempt to resolve such dispute through good-faith negotiations. In the event such negotiations fail, you agree that such dispute shall be resolved by any court of competent jurisdiction in the Kingdom of Saudi Arabia.
  2. Update of Policy
    • AMG reserves the right to update this policy at any time as business needs require, and you are hereby invited to visit this page to check the policy from time to time. Your continued use of the Website after AMG posts any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
  3. Contact Us

Communications to AMG concerning this Privacy Policy may be directed to:

Physical Office Address: Almaluxe Perfumes and Cosmetics Trading LLC, Office number 1401-1402, Capricorn Tower, Sheikh Zayed Road, Dubai, UAE